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Sometimes it's not just what you say, but how you say it. And while this may be true in one's personal life, it's definitely true when it comes to wellness programs.

Implico Communications asks: “How Effective Are Your Company’s Health and Wellness Communications?” Ideas include:

• In-House Activities: “Opportunities are available before and after [in-house wellness] events to communicate the importance of both general wellness, and taking advantage of wellness benefits.”
• Seasonal Communications: “Seasonal themes, such as spring cleaning can be cleverly tied into topics encouraging healthy eating habits, exercise routines or smoking cessation.”
• National Health Observances: “There are nearly 200 National Health Observances designated throughout the year for promoting awareness of specific health topics. These are ideal times to communicate these concerns to employees along with relevant wellness offerings.”

And as the piece reminds us, not only does wellness matter, but so do communicating about it: “Busy employees have many distractions, though, and it is easy to forget to keep up with health goals. Companies have many opportunities for communicating wellness benefits to their employees.”