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Many ways exists to integrate wellness into a company. For some workplaces, the efforts start small. But for those who want the best chance for actionable, measurable result — positive impact on employee wellbeing — making wellness part of the company culture is key.

Of course, this can be a challenge for company leaders, who might feel they have other priorities or challenges. But Brian Fielkow, owner and president of  Jetco Delivery, a Houston-based logistics company that specializes in regional trucking, heavy haul and national freight, recently had a change of mind.

” I could no longer stand by and watch people make terrible choices. I could not simultaneously witness absenteeism and skyrocketing health care premiums,” Fielkow writes in Entrepreneur.

To solve the problem, Fielkow sought ways “to weave wellness principles into the company's culture without gimmicks and judgment of others.” Some key parts of his action plan include:

“My employees’ share of health insurance costs now contains a discount for nonsmokers. Recognizing that smoking is wickedly addictive, the discount also applies to employees who enter a smoking-cessation program.”

“When my company has lunch meetings, I now insist on healthy options.”

“My company is also building a new office with a workout area. If your office can't accommodate a workout area, consider paying for employee's gym memberships).”

“Look for insurance premium discounts if you actively support a wellness program.”

Making “smoking breaks” even for smokers and non-smokers: “I'm also moving the outdoor smoking area farther away from the office to be less convenient and so nonsmokers need not walk through a cloud of smoke on the way in.”

“Invest in ergonomics.”

Gary Katz PT, CEO of Pivot Physical Therapy, has some interesting thoughts on wellness, culture and brand as well as growing a business.