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Might the best place to learn about exercise be… business school?
It could be if you're lucky enough to study with Dr. Ayelet Fishbach, the Jeffrey Breakenridge Keller Professor of Behavioral Science and Marketing at the University of Chicago.
Her recent video explains “The Psychology of Exercise.” One key tip: “What makes you follow through is the experience.” In other words, don't torture yourself!
Other useful research from Fishbach comes in a study published in the Journal of Experimental Social Psychology: “Feeling good at the right time: Why people value predictability in goal attainment.” Among the highlights:
- Does information on upcoming goal attainment spoil some of its benefits?
- People hold a script that positive emotion is experienced after a goal is attained.
- Learning that a goal is going to be attained disrupts this script.
- And results in mellowed happiness and lower goal evaluation.
- Reawakening positive emotion after early knowledge of goal attainment is difficult.
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