Transparency is extremely important to us, so we are letting you know that we may receive a commission on some of links you click on from this page. See our disclaimer.

Go Giant is “a program encouraging more consumption of fruits and vegetables, that General Mills employees helped get off the ground, will now have a much wider reach,” Green Giant writes in a blog post.

And now “Interactive Health will expand General Mills’ ‘Go Giant' healthy eating challenge on a national scale. Employees across General Mills took part last year.” A full press release is here.

The post further states: “Go Giant was created by our Global Health and Green Giant teams. The program’s trial within General Mills attracted more than 5,000 participants at our U.S. locations, with more than 3,330 completing the challenge and reporting a 34 percent average increase in fruit and vegetable consumption.”

“Weekly challenges within Go Giant include swaps of a fruit or vegetables in place of a less desirable option, ‘veggifying' a meal by creatively adding fruits and vegetables to favorite dishes, trying a new fruit or vegetable, and eating different colors of fruits and vegetables.”