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“IBM’s data analytics engine Watson, having cut its teeth on complex health care conditions like cancer, is now entering an even more challenging space: wellness,” Health Populi reports.

“Why is wellness more challenging? Because understanding a person’s wellness goes beyond mining data from health care claims silos in hospitals, pharmacies, and physicians’ electronic health records.”

“Wellness happens where we live, work, play and pray. Wellness is nurtured through choices made every day at home, in the workplace, and at moments-of-truth in the grocery store and restaurant where slick marketing messages planted in our subconscious compete with our more rational minds that tell us to shop the perimeter of the store and order from the fresher side of the menu.”

“To get to the wellness end of the health care continuum, IBM announced a strategic investment in Welltok, which has trademarked itself as a “social health management” company, illustrated by the virtuous cycle graphic of listening and learning, guiding, influencing, reporting, attracting, and so on.”