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“Although employers and insurers increasingly turn to wellness programs to help lower healthcare costs, participation and engagement rates are still lacking. And according to a recent survey… privacy concerns and lack of time are the leading obstacles to employees participating in their companies' wellness programs,” Fierce Health Payer reports.

Conducted by the Economist Intelligence Unit, “the study surveyed 225 U.S.-based company executives and 630 full-time employees. Among eligible employees who chose not to participate in their company's wellness program, 58 percent cited privacy concerns, while 41 percent said they don't have enough time.”

“That's why employers and insurers must effectively communicate wellness program goals and privacy protections. “The most effective messaging to employees should be proactive and transparent in assuring employees know how the data will be used, what the privacy protections are and what the employer can and cannot see,” Kevin Volpp, founding director of the Leonard Davis Institute Center for Health Incentives and Behavioral Economics, said in the survey report.”