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How can company's use workplace wellness to help drive internal culture? Corporate Wellness Magazine takes a terrific look at exactly how this worked for Chipotle Mexican Grill.
The piece states: “Chipotle had wanted to build a culture of wellness that matched its menu; that is, a program that everyone would believe in and value. This required an innovative, multi-faceted strategy that would:”
- “Increase engagement in the wellness program”
- “Create a culture of happy, healthy and highly productive employees”
- “Reduce lifestyle risk factors, such as obesity, sedentariness and stress”
- “Save on health costs by adopting national trends as the benchmark”
But instead of trying to solve everything at once, Chipotle broke the strategy into three yearly parts:
- YEAR 1: Employee Education & Awareness
- YEAR 2: Employee Participation & Engagement
- YEAR 3: Results-Based Wellness
Further, the piece reports that “Chipotle implemented three best practices:”
- Visible senior leadership support
- Creative and meaningful incentive design
- Effective communications
The results? “In the past three years, Chipotle has dramatically increased wellness program participation:”
- 333 percent — biometric screening completion
- 166 percent — assessment completion
- 62 percent — engagement in programs resulting in earning incentives
Now, “the next three years of this strategic approach are now focused on embedding wellness as an integral element of Chipotle’s culture.”
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