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“When Laura Smith grocery shops, it is almost as if someone is watching her. And there is some truth to that. To make a bad choice — say potato chips, or other fatty snacks — will be reported as points against her. But if she buys healthy foods, like fresh produce and whole grains, she gains points. This is all automatically tallied at the register as her food is scanned,” the Boston Globe reports.
“It’s not that someone is spying, unbidden, on Smith. She has willingly joined an employer-sponsored program that pays her $20 a month to shop healthy… Eventually, more than 1 million people across New England may have the same option.”
“The cash incentives are a new perk that Harvard Pilgrim launched for its 1,200 workers in April and plans to introduce to employer health plans later this year. The company, which insures 1.2 million people through 20,000 employers, will be the first insurer in the state and among the first in the country to offer a benefit that links cash rewards with healthy grocery shopping.”
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