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Wall Street Journal: “Digital fitness trackers such as the Fitbit from FitBit Inc. and the UP from Jawbone, two San Francisco-based startups, have attracted an avid set of CEO early adopters. With their constant stream of numbers gauging the wearer's physical activity and hours of sleep, the bracelet-like trackers help data-obsessed executives treat their wellness the way they would treat any business problem: Analyze it and fix it.”
“The devices, some of which use accelerometers, measure wearers' movements and in many cases the length and quality of their sleep. That data is transmitted to a website or smartphone app, where the user can view and share the stats. For many chiefs, these companion apps have become an under-the-radar social network, where they keep tabs on peers, stake out friendly rivalries or seek encouragement to nap more often.”
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