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The Globe and Mail reports that “for years, car insurance companies have supported the principle that safer drivers should pay lower premiums.”
“Now, by taking advantage of a new generation of technology designed to help fitness buffs keep track of every step taken and calorie burned, the health insurance industry is suddenly in a position to enforce its own version of that maxim.”
And what does this all add up to? The piece continues: “Thanks to an unlikely coincidence of technology and law, the ubiquitous fitness bands and health-tracking apps that reside on the wrists and smartphones of millions of consumers have become the most sought-after tools among insurers. The result is a profound change to the way health insurance will be offered in the coming years, as companies utilize a flood of previously unavailable data to reward more physically active customers – and, in effect, punish inactive ones.”
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