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Wellness Works Conversations: Leading thinkers, practitioners and experts discuss the ideas that drive workplace wellness, health management, and healthy living.

You see them nearly everywhere – from Soul Cycle to Flywheel to Equinox and beyond. Boutique fitness outfits that seem to be engaging – and challenging – places to get or stay in shape.

But could they also be part of a well-run workplace wellness program? Indeed, is there a connection between the rise of interest wellness in the workplace and the growth of the health and fitness sector overall?

Jason Kelly is the person to ask. Jason is Bloomberg’s New York Bureau Chief. His new book is “Sweat Equity: Inside the New Economy of Mind and Body.” It explores, as he puts it, “an entire economy… in apparel, gear, and entry fees” that has formed around people’s “pursuit of wellness.”