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“Wellness has become a key driver of corporate strategy for many organizations, yielding increased productivity and business performance,” writes Interactive Health CEO Cathy Kenworthy for Employee Benefits News.

“Organizations are recognizing that improving the health, and therefore increasing productivity, of their people will reduce medical claim costs and do much more. Increased effectiveness and efficiency leads to an improved bottom line and sustained competitive advantage. Successful outcomes-based wellness programs measure productivity in addition to focusing on medical cost savings.”

She often gives several tips to corporate leaders and benefits specialists on why the right wellness program is at the core of that business strategy:

• “Every company maintains a unique culture. Your wellness program can and should amplify that culture.”
• “You’re looking for innovative solutions to increase the productivity of every individual employee. Your wellness program should offer outcomes-based solutions that are personalized and hold all individuals accountable for their health improvement.”
• “An agile benefits design, one that keeps up with this time of massive change in health care, is a critical element of your ability to recruit and maintain a talented workforce, while managing costs. A wellness program that is plan agnostic gives you a consistent approach and message to your people, and avoids the confusion of having multiple wellness plans when working with more than one health plan carrier.”

The bottom line: “When you align your wellness program with the business objectives of your organization, you put your people at the center of your business and create a foundation that will endure over the long term to drive the success of your business.”