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George Washington University's Milken Institute School of Public Health Dean Lynn Goldman tells Washington Business Journal that figuring out a way to get smokers in the workplace to quit might provide the biggest bang for the buck when it comes to investment in wellness programs.
Said Goldman: “We know there are many opportunities that we have to save money in health care. For instance, $950 billion is attributed to smoking health care-related costs and we know if we could get people to quit smoking, we could reduce a lot of those costs.”
“Her answer seems almost surprising in how obvious it is. I've been working on a centerpiece that will run in this Friday's print edition on company wellness programs and the challenges in generating a return on investment. Many companies indicated a much greater focus on tackling, for instance, poor nutrition and sedentary lifestyles. But there are potentially enormous implications for businesses able to finally solve the smoking problem.”
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